Mental Toughness and Optimism - The X Factor in Your Attitude

We all know it when we see it in action...

• That person who gives 110% time after time
• The people who go the extra mile with genuine pleasure
• The person who thrives under pressure others find crushing
• The person who picks themselves up swiftly after getting knocked down.

But what is it, and how can we all get it?

Listen in on Marketing guru Graham McGregor interviewing Jamie Ford on the one vital factor that underpins all success.

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